Castel Malawi Launches Doppel Munich
Wednesday evening in Blantyre, Castel Malawi introduced to imbibers a new product on market; Doppel Munich.
Castel Malawi Managing Director, Herve Milhade, says they want to satisfy their customers by offering them the unique beer.
“Doppel, meaning ‘doable’ is representing the strength. Munich refers to an old German – style beer made by monks in Munich, the doppelbock beer is very food-friendly.
“We must continue to innovate. Consumers are at the center of all the decisions we make; thus, we must continue to expand our offerings.
“Doppel is the first unique beer of its kind for over 30 decades to hit the market,” he said.
“It has created an unfair competitive environment. The high infiltration has disrupted market share opportunities and adherence to price,” he added.
Della Kulemeka, Workforce Recruitment Agency Managing Director, said the Doppel Munich is a family beer that can be taken to relax from stress.