ADMARC Regional Manager for the North James Gausi said the strategy will be complimented by a farmer’s electronic data base which will indicate volumes of produce to expect from farmers for the company to offer them a steady market. 

On Thursday, ADMARC bought 2000 bags of maize from a farmer at Madede, in Mzimba at his house.

"We are in the process of establishing an electronic data base where we are recording all the farmers, what they grow and where they are. We seek to establish a longtime relationship with farmers so that we know how much they are growing, how much they are producing and we are also assured of a certain volume that we going to get from them,” said Gausi.

One of the farmers in Mzimba Albert Nyirongo, also Farmers Union Board Director for the north commended the produce outreach initiative saying its reducing costs farmers were incurring when transporting their produce to markets.

"This new strategy of buying produce right away from our door step is very commendable as we will not be incurring transport costs at the same time we will not be buying sacks,” said Nyirongo.

The strategy is aimed at ensuring that ADMARC purchases all the produce from large scale farmers while at the same time running established markets for small scale farmers.