PRSM Hail Mzuni for Sound Com Studies

Kamanga Kamanga - pic by Steve Zimba

The Public Relations Society of Malawi (PRSM) has noted that most institutional and governance challenges the country is facing could be attributed to a lack of sound strategic advice from communication experts.

PRSM President, Benson Linje made the remarks on Friday during the Mzuzu University Department of Communication Studies Symposium of 2022 in the northern region city where he urged institutions to start hiring communication experts who make leaders informed on various issues.

``Communicators are brand keepers, they advise leaders what to do in times of crisis, such that all institutions need them to protect them,” noted Linje.

He also noted that communication is paramount for an institution's success such that it’s time for various organizations to start hiring communication experts who are important in helping managers to be well informed

Head of the Communication Department at the University Elida Kamanga said apart from exposing students to communications lessons, the institution also strives in offering entrepreneurship knowledge so that they start their own businesses when they graduate.

During the Symposium the students showcased communication skills to the industry they have learned during their four-year stay at Mzuzu University.

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