IMM’s Communications Director Eric Mataka has Zodiak Online that the training will offer courses at two levels, namely: The Professional Certificate in Digital Marketing (PCDM) and the Executive Certificate in Digital Marketing (ECDM).

“The PCDM program targets to train those who are involved in the actual marketing work while the ECDM program is designed to equip senior executives/managers with an appreciation of activities and roles of Digital Marketing professionals and the strategic aspects”, said Mataka

Mataka added the PCDM is a six months course while the ECDM is an 8 weeks course and both will run from October 5, 2021.

He said It is the observation of the IMM that most companies are currently shifting their marketing budgets from Offline to Online owing to the fact that Digital Marketing is more targeted and segmented to specific customers hence it is fast becoming a Key Result Area for marketers. That is the reason IMM decided to respond by introducing the courses.

In a statement, the IMM says it shall continue to monitor regional marketing trends and respond accordingly and that the collaboration with MAZ demonstrates its thrust to build partnerships with other regional marketing bodies in order to fully equip Malawian marketers with up-to-date global skills.