Old Mutual (Malawi) Limited is impressed with the impact its digital platforms, such as the WhatsApp chatbot and USD code, are making in improving customers experiences by eliminating barriers and simplifying financial transactions.

Speaking in an interview, the company’s Marketing and Corporate Affairs Executive, Patience Chatsika, said that Old Mutual (Malawi) Limited is committed to ensuring financial inclusion through the platforms that are user-friendly.

She added that the digital platforms are proving key in ensuring that Malawians have increased access to Old Mutual services irrespective of where they are.

According to Chatsika, the platforms that became effective in September 2023 are improving customer experience by interfacing a digital menu using their phones by dialing the USSD code *329# and contacting +265 (0) 883 329 329 via WhatsApp.

“Currently, the two platforms are allowing customers to initiate an application for Old Mutual products and request a call back for general inquiries. The good thing with these platforms is that when you engage by either dialing *329# or sending a “hi” message on the WhatsApp chatbot, and selecting your desired product.

“We are able to call you back, thereby reducing the need for customers to physically visit our branches or spend on calls for inquiries,” she said.

Chatsika added, “So far, we are seeing these platforms redefining how customers interact with our company, at the same time eliminating barriers and simplifying financial transactions.

“These platforms are allowing our customers to easily control their savings, insurance, and investment needs anywhere, through their mobile phones with access to TNM or Airtel network coverage, while the WhatsApp chatbot can be accessed anywhere in the world so long as you have an internet connection.”

Currently, customers can initiate applications for products such as Mthunzi Funeral Plan, Tsogolo Savings Plan, and Unit Trust, just to mention a few.

Old Mutual (Malawi) Limited offers services via a focused range of products, including life assurance, asset management, unit trusts, property management, pension services, and funeral services. Old Mutual has conducted business in Malawi since 1954.