More Malawians Fail to Patronize Tourism Places
The 2019 Malawi Domestic and Outbound Tourism Survey Report has revealed that 87.5 percent of people in the country do not make touristic trips due to financial constraints.
The National Statistical Office (NSO) conducted the survey which has also revealed that a larger population of Malawians travels just to visit relatives and friends, not for tourism.
Tourism minister, Dr. Michael Usi, said after launching the report on Wednesday in Blantyre that government is working on expanding the sector to make it accessible and affordable to the people.
“When we have more players coming into the tourism industry, it fishes out that supply and demand dynamics. So, as a ministry, we are looking at all the avenues to make sure that the attraction sites are visited.
“We are also discussing a programme that Malawians should be communicated in terms of where to go and what benefits are they going to get. So, all that gets into tourism marketing strategy,” he said.
Commissioner for statistics at the National Statistical Office that conducted the survey, Mercy Kanyuka, says the report outlines areas that need attention to promote the sector.
“The tourism ministry should make the tourist attraction places affordable to accommodate more Malawians who are constrained financially and are not willing to visit to such places,” she said.
Tourism is among priorities in achieving the national development blueprint, Malawi 2063 Vision, for its potential of creating wealth through job creation.