Football Commercialization Symposium Underway in Blantyre
A two-day football commercialization symposium, facilitated by the Super League of Malawi-SULOM, is underway in Blantyre.
The symposium, which has brought together various stakeholders in football administration, as well as broadcasters and representatives of Super League teams, is part of SULOM’s strategic objective of commercializing and professionalization of the elite league.
SULOM President Tiya Somba Banda told Zodiak online that the symposium will focus on measures that local clubs can take to woo sponsorship in the wake of club licensing which the Football Association of Malawi is enforcing.
“Club licensing, which the Football Association of Malawi is enforcing, would be well-achieved if all teams had sound financial back-up; which has emerged as a major setback derailing progress on implementing club licensing since most of the teams rely on gate collections for survival, others are individual-sponsored.
“The football business symposium will focus on how teams can sustain their sponsorships as well as utilizing benefits from broadcasting rights which is turning the fortunes of modern football,” Somba-Banda said.
SULOM has also extended its invitation to stakeholders from the corporate world to attend the symposium and appreciate how they can benefit and give their respective companies mileages by venturing into football sponsorship.
Stewart Masela, who once served as General Manager of Super Sport United Football Club and was also the sponsorship manager when Absa Bank entered into sponsorship deal of the South African top flight league, will facilitate the workshop