MRA Wins 2023 PRSM 'Leader in Public Relations lnnovation Award'
The Malawi Revenue Authority (MRA) has won the 'Leader in Public Relations lnnovation-2023 Award’ during this year's Public Relations Society of Malawi (PRSM) Annual Conference held over the weekend at Makokola Retreat in Mangochi.
The Authority’s Head of Corporate Affairs, Steven Kapoloma, has attributed the award to resilient efforts by MRA staff when it comes to implementing continuous engagement with taxpayers in the country.
According to Kapoloma, the tax collecting body ensured that it works hand-in-hand with all stakeholders, from members of the general public to taxpayers, making sure are timely and accordingly assisted.
"MRA also sustainably implemented physical engagements countrywide, availed online and social media platforms including our call centre on toll-free line 672 to Malawians so that they are aware of their tax obligations and increase voluntary compliance,” Kapoloma said.
According to one of the Judges, Dr. George Mindano, the local tax administrator ensured that they were constantly available and very innovative in their communications which contributed to the beating of the year’s annual revenue collection, despite challenging economic times.
In the 2022/2023 fiscal year, the Authority collected K1.539 trillion representing revenue performance of 100.1% up from the targeted K1.538 trillion, exacting a 22% year-on-year growth.
Other 2023 PRSM Awards were PR Practitioner of the Year won by Lorraine Chikhula of FDH Bank, Access to Information Most Compliant Institution clinched by the Central Medical Stores Trust and the PRSM Honorary Fellow won by the Minister of Tourism Honourable Vera Kamtukule.