Standard Bank Plc says it has recorded an overwhelming response to its Financial Fitness Academy (FFA), which was launched in June this year as part of its commitment to improving financial literacy across Malawi.

According to Alipo Nyondo, Head of Products at Standard Bank, many Malawians have already downloaded the accompanying WhatMatters app in search of tools and knowledge to take control of their finances.

He added that the application allows users to track progress, set goals, and receive personalized financial guidance. Whether participants are learning to manage day-to-day expenses or planning for long-term financial security, the app keeps them on track every step of the way.

“The Academy is open to all Malawians whether they bank with Standard Bank or not,” said Nyondo. “Our goal is to address one of the country’s most overlooked topics: how to manage, grow, and protect personal finances with confidence.”

He emphasized that the FFA is a free, inclusive platform designed to close Malawi’s financial literacy gap through practical training tailored to various life stages. The curriculum covers a wide range of essential topics including budgeting, saving, investing, estate planning, and risk protection.

“We understand that financial literacy is no longer a luxury it’s a necessity,” Nyondo added. “The Academy is more than a program. It’s a platform for transformation, empowering people to build confidence and stability in their financial decisions.”

The official launch of the FFA in Mzuzu brought together clients, Human Resources professionals, and community leaders in a session that emphasized collaboration. HR professionals were encouraged to integrate the Academy into their employee wellness strategies, reinforcing the link between financial stability and workplace performance.

Nyondo said “Standard Bank is inviting organizations interested in hosting their own Financial Fitness sessions to reach out via the dedicated email: This email address is being protected from spambots. You need JavaScript enabled to view it.. The bank’s inclusive model ensures that both individuals and institutions have access to practical, relevant financial education.”

He said the Financial Fitness Academy reflects Standard Bank’s broader mission, to drive Malawi’s growth by investing in its people. 

“When citizens are financially informed and equipped, they are better able to support their families, plan for brighter futures, and contribute to resilient communities.” He said

The FFA stands not just as a training platform, but as a catalyst for inclusive and sustainable progress across the country.