Betway Malawi says investing in football helps to sustain the interest in the sport, encouraging community participation and promoting responsible sports entertainment.

This comes when the company decided to host the AFCON Final Watch Party as  part of its ongoing commitment to building meaningful relationships with Malawians beyond betting transactions.

Betway Malawi Marketing Manager, Lauren Donga said the company sees football as more than a game.

“At Betway, football is more than just a game, it’s a shared passion that brings people together. 

"Football is deeply rooted in Malawian culture, and major tournaments like AFCON present a powerful opportunity to bring fans together in a shared, authentic experience," said Donga.

She added that such engagements with fans and customers play an important role in nurturing sports culture and fan development in Malawi.

"The AFCON Final Watch Party was our way of celebrating our customers and giving them a memorable experience while reinforcing our commitment to football and fan engagement in Malawi," she explained.

Some of the activities which took place yesterday included live match screening, give aways, branded activations and interactions with brand representatives, with Chiukepo Msowoya as lead sports personality. 

Other stakeholders and individuals there also said the AFCON Watch party created safe and organised spaces for fans to enjoy football together, fostering unity, social interaction and appreciation of the game.